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The new coalition will develop a public awareness initiative, launching in the second quarter of 2010, designed to remind Americans about the importance of eye exams, as well as the benefits they can provide to overall health and wellness. The Think About Your Eyes Coalition will strive to educate the public about the importance of eye health, which is often overlooked or misunderstood said Kerry Bradley, President, Luxottica Retail North America. As vision industry leaders, Essilor, Luxottica and VSP Global decided to join together to embrace this exciting opportunity to combine our efforts

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